November 02, 2015

Powerful Yogurt Launches Equity Offering On CircleUp

For Immediate Release

Contact:
Sarah Goldthwait
305.779.2449 ext. 4
sarah@powerful.yt

Powerful Yogurt Launches Equity Offering On CircleUp

Company seeks funds to further expand domestic retail footprint

MIAMI, FL. (Oct. 29, 2015) – Powerful Yogurt, pioneers of the “dairy for men and active lifestyles”category, announced today its equity offering through the investment aggregator CircleUp.

Powerful Yogurt had its highly successful launch in 2013 with the first ever “Greek yogurt for men” in the U.S. market. The company recently joined CircleUp to raise $1 million for domestic market expansion. 

Since its launch, the company has grown to offer a full line of high protein, all natural products for the active lifestyle, including Powerful Yogurt, Powerful Yogurt PLUS+, Powerful Yogurt Bars and Powerful Yogurt Drinks. The company’s products are in approximately 4,000 points of sale, including  Kroger, Walmart, Whole Foods and Amazon.com.

Differentiating itself from any other brands on the market today, Powerful Yogurt products harness the natural protein in Greek yogurt to create delicious, naturally high-protein products that appeal to consumers on the active lifestyles spectrum – from weightloss and diabetes patients to Ironman champions.  The company’s high protein, all natural, on-the-go products fill the gap for today’s consumer who seeks high protein products without the typical list of synthetic, unpronounceable ingredients.

 “We have been both incredibly lucky with market demands and incredibly hard working since our 2013 launch. This round of investment will allow us to scale new heights with larger retail reach across the U.S. and enhanced logistics capabilities,” said Carlos Ramirez, Powerful Yogurt’s Founder and CEO.

For more information and to view the campaign, visit https://circleup.com/c/powerful-yogurt/.

About Powerful Yogurt

Powerful Yogurt is committed to championing the active lifestyle by creating delicious, all-natural, high-protein products. The company’s products are sold across the U.S., Ireland and the United Kingdom. All products are registered trademarks of Powerful Men, LLC. 

October 28, 2015

Powerful Yogurt Debuts NEW Protein Drink with Caffeine, Expands Existing Flavor Lineup

Powerful Yogurt Debuts NEW Protein Drink with Caffeine, Expands Existing Flavor Lineup 
Mocha Double Espresso and Coconut Flavors Further Diversify Powerful Yogurt Drink Assortment
For Immediate Release
Contact:  
Sarah Goldthwait
305.779.2449 ext. 4
sarah@powerful.yt 
            
Powerful Yogurt Debuts NEW Protein Drink with Caffeine, Expands Existing Flavor Lineup
Mocha Double Espresso and Coconut Flavors Further Diversify Powerful Yogurt Drink Assortment

 

MIAMI, FL. (Oct. 28, 2015) – Powerful Yogurt announced the launch today of its natural energy-enhanced Mocha Double Espresso protein drink as well as the introduction of an all-natural Coconut flavor to its popular all-natural, high protein Powerful Yogurt Drink lineup.

Both flavors contain 20 grams of natural protein thanks to the drinks’ signature Greek yogurt base. The drinks are gluten free and kosher and will be available for retail orders beginning immediately. Online sales of the two new flavors will launch on Amazon next week.

The Powerful Yogurt Mocha Double Espresso Drink boasts the caffeine equivalent of two shots of espresso and is made with 100% Colombian coffee. The Mocha Double Espresso flavor was developed in response to consumer demand for an all-natural protein drink that offers an all-natural energy enhancement component. The drink contains 170 calories, 4 grams of fat, and 135 milligrams of caffeine.

The Powerful Yogurt Coconut Drink is a refreshing, all-natural flavor addition based on consumer requests for a natural coconut offering. The Powerful Yogurt Coconut Drink contains 160 calories and 3 grams of fat.

Mocha Double Espresso and Coconut join existing Powerful Yogurt Drink flavors Chocolate, Vanilla Maple and Blueberry Açai. The Powerful Yogurt Drink line is found in retail and convenience stores across the U.S. including Kroger, Walmart, Shoprite, QuickChek and hundreds of others.

“Both the Coconut and Mocha Double Espresso introductions are a direct response to the consumer feedback we’ve heard since we launched the Powerful Yogurt Drinks line” said Carlos Ramirez, Powerful Yogurt Founder and CEO. “Consumers are looking for multiple flavor options of all-natural, high protein and delicious drinks that they can take on-the-go. I am especially excited that we were able to deliver a high protein, natural energy drink option with our Mocha Double Espresso offering as the marketing for natural energy drinks continues to grow.”

The all-natural, high protein Powerful Yogurt portfolio includes Powerful Yogurt, Powerful Yogurt PLUS+, Powerful Yogurt Bars, and the Powerful Yogurt Drink. The company’s products are available at nearly 4,000 grocery stores across the country as well as online at powerful.yt and Amazon.com.

For more information, store locations and online sales, visit powerful.yt.

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About Powerful Yogurt

Powerful Yogurt is committed to championing the active lifestyle by creating delicious, all-natural, high-protein products. The company’s products are sold across the U.S., Ireland and the United Kingdom. All products are registered trademarks of Powerful Men, LLC. 

October 21, 2015

Hannah Heitz, Health Educator, Blogger, Fit University Ambassador and Pilates Fanatic

Meet Hannah Heitz, Health Educator, Blogger, Fit University Ambassador and Pilates Fanatic.
Read her powerful interview below. Welcome to the powerful yogurt team!
You can al follow her on Instagram at @craving_happy

 

PY: Tell us a little about who you are, what you do now and how you became the athlete you are today.

I am a self-described holistic health enthusiast with a focus on balanced living and public health. I am a junior at Emory University in Atlanta, GA where I am able to pursue my passions of encouraging healthy, balanced lifestyles on campus through various organizations and clubs. My love of cooking developed at a young age and it has been a journey of creativity, connection, and fun. As a FitFluential and Fit University ambassador, I promote healthy living in all realms, especially during the busy time of college. I believe everyone can find a form of exercise to fit their lifestyle and abilities. I am passionate about practicing Pilates (I love Blogilates!), but love exploring other options and continuously strive to find new exercise challenges to maintain both my physical and mental health.

PY: How frequently do you train, and how do you train?

I look at fitness as more of a lifestyle than periods of training; I aim to practice Pilates at least five times a week. I enjoy it so much that I frequently practice six times a week without a second thought! I follow the Blogilates calendar and supplement with other workout routines when I want to push myself even further.

PY: Any dietary advice you have for others?

My dietary advise is listen to your body; no one else knows how you are feeling or what foods suit your body’s needs better than you do.

PY: How did you discover Powerful Yogurt products?

I discovered Powerful Yogurt products on Instagram!

PY: What do you love about PY products from a taste and nutrition standpoint?

What I love most about Powerful Yogurt products is that they contain probiotics and aim to minimize unnecessary ingredients, while keeping the products high in protein and low in sugar!

PY: What's your favorite PY product flavor?  

My favorite Powerful Yogurt products? It is a tie between the chocolate coconut and yogurt creme bar!

PY: What's your idea of a killer weekend?

Curling up with a good book, good friends, hot tea, and chocolate.

Instagram: craving_happy

September 30, 2015

Powerful Yogurt Debuts Pink Cup for Breast Cancer Awareness Month

‘Project PINK’ cups feature the mother of the company’s Founder & CEO; proceeds benefit the National Breast Cancer Foundation

 

 

 

 

For Immediate Release
Contact:
Sarah Goldthwait
305.779.2449 ext. 4
sarah@powerful.yt


                     Powerful Yogurt Debuts Pink Cup for Breast Cancer Awareness Month
    ‘Project PINK’ cups feature the mother of the company’s Founder & CEO; proceeds benefit the
                                             National Breast Cancer Foundation

MIAMI, FL. (Sept. 30, 2015) – Powerful Yogurt announced the launch today of Project PINK, the company’s Breast Cancer Awareness Month effort featuring a special pink cup for its strawberry Greek yogurts. In a nod to the personal nature of the company’s efforts, the pink cup features Berenice Zavarce, the mother of the company’s Founder & CEO, who is currently fighting breast cancer.

The Project PINK cups will be available immediately across the U.S. and internationally at all Powerful Yogurt retailers.

Powerful Yogurt will donate a percentage of gross Project PINK sales to the National Breast Cancer Foundation. The donation will support ongoing research for a breast cancer cure, as well as treatments for the 232,000 patients who are diagnosed every year in the U.S. alone. Project PINK will also bring visibility to the disease across the company’s social media platforms.

“Project PINK is a deeply personal effort for me and for many of us at Powerful Yogurt,” said Carlos Ramirez, Powerful Yogurt Founder and CEO. “For me, seeing my mother’s courage and grace in the face of breast cancer is a daily reminder of the thousands of women just like her who are giving their all to beat this disease. My sincere hope is that with every pink cup we have on the shelf, we not only contribute to an eventual cure but that we also provide encouragement to everyone affected by breast cancer.”

The all-natural, high protein Powerful Yogurt portfolio includes Powerful Yogurt, Powerful Yogurt PLUS+, Powerful Yogurt Bars, and the Powerful Yogurt Drink. The company’s products are now available at nearly 4,000 grocery stores across the country as well as online at powerful.yt and Amazon.

For more information, store locations and online sales, visit powerful.yt.
                                                                                  # # #

About Powerful Yogurt
Powerful Yogurt is committed to championing the active lifestyle by creating delicious, all-natural, high-protein products. The company’s products are sold across the U.S., Ireland and the United Kingdom. All products are registered trademarks of Powerful Men, LLC.

 

August 07, 2015

Kyle Biddlecombe, personal trainer, football player and physique competitor.

Meet Kyle Biddlecombe, personal trainer, football player and physique competitor. Read his Powerful interview below. Welcome to the Powerful Yogurt team!
You can follow him on Instagram at @bullets85

 

PY: Tell us a little about who you are, what you do now and how you became the athlete you are today.

I am a personal trainer, football player, and physique competitor. These are my hobbies. I also work full time for a foster home organization working directly with kids who need guidance in their life! I became the athlete I am today when I found the drive to change from an overweight (260 lbs) freshman in high school to a better me. My friends and family and teammates all molded me into the man that I am today.

PY: How frequently do you train, and how do you train?

I train 5 days a week, Monday through Friday, with a cardio and ply day on Saturday. I start with back, chest, legs, shoulders, and finish strong on Friday with arms!

PY: Any dietary advice you have for others?

Water!! Everyone wants a good natural diet and workout regimen, but if you're not drinking enough water, it makes it hard to shred those extra lbs.!

PY: How did you discover Powerful Yogurt products?

I discovered PY products on Instagram, when I saw an ad featuring Michelle, who is one of the more inspiring athletes to me! 

PY: What do you love about PY products from a taste and nutrition standpoint?

I love yogurt, I love Greek yogurt. But sometimes it’s hard to find a product that is both tasty and healthy (packed with protein). My daily protein needs are outstanding and it’s hard to meet those needs! PY helps with that extra protein punch in my mornings!

PY: What's your favorite PY product flavor?

I love strawberry, naturally my favorite product would be the Strawberry yogurt!

PY: What's your idea of a killer weekend?

I love to compete, my idea of a killer weekend is getting with the guys and playing basketball, football, competing in a fun run or competitive race! I HAVE to stay active!

July 16, 2015

Paul Ten Haken, OCR Athlete

Meet Paul Ten Haken. OCR Athlete. Read his Powerful interview below. Welcome to the Powerful Yogurt team!

PY: Tell us a little about who you are, what you do now and how you became the athlete you are today.

I am a dad, husband, and serves as the president of Click Rain, an Inc. 5000 digital marketing firm in Sioux Falls, SD.  In addition to my passion for entrepreneurship, I am also an accomplished obstacle course racing competitor and participate in events across the country. The crowning jewel of my 2014 racing schedule was completing the Spartan Ultra Beast - a 30+ mile, 50+ obstacle, 15,000+ foot elevation change course in the Green Mountains of Vermont. In October 2015, I’ll again tackle the Spartan Ultra Beast in Lake Tahoe, NV in addition to a variety of other OCR events and Spartan Races across the country. Thus far in 2015, I have achieved a several 30 finishes in the Spartan Elite class and have qualified for both the OCR World Championship and the Warrior Dash World Championships.

PY: How frequently do you train, and how do you train?

I train 7 days a week! I try to sprinkle in a rest day, but it’s hard for me. If I do schedule a rest day, it’s an active rest day walking, biking, tennis, etc. My training regimen is quite varied, but centers around cross training, endurance, and strength training. This can include anything from interval hill runs to free weight work to body-weight circuits. I train an average of 60-90 minutes per day.

PY: Any dietary advice you have for others?

Set macronutrient goals and track, baby! Fail to plan and plan to fail. I personally am in the leanest and best shape of my life thanks to smart dietary decisions that revolve around a protein heavy diet plan. Which is why Powerful Yogurt is so rad! Using an app to track all nutrient intake is one of the smartest decisions one can make to help create accountability to achieving fitness goals.

PY: How did you discover Powerful Yogurt products?

Actually, on Instagram! Upon further researching Powerful Yogurt, the marketing guy in me fell in love with the awesome brand you have crafted and the athlete in me was instantly excited about the nutrient makeup of the PY product line.

PY: What do you love about PY products from a taste and nutrition standpoint?

For me, trying to get 225g of protein per day in a 2500 calorie diet is hard. Anytime I can find alternative protein rich products to jerky, whey, tuna, salmon, etc. I am all ears.  I love the protein quantities in PY!

PY: What's your favorite PY product flavor?

When you put coconut or maple in anything, there is no way it can be bad J

PY: What's your idea of a killer weekend?

I’d be OCR racing! But just as important as the race would be to have my family along with me. When we can experience things like this together and I can show my kids what it’s like to have a healthy and active lifestyle that is exciting to me. When we do travel together, I love to go on a jog to explore my new surroundings….there is no better way to experience a new city than in your running shoes! I just love being with my family on the weekends – church, racing, pools, golf, parks, tennis, and anything outdoors! If the weekend could be topped off with some fresh-from-the-ocean seafood and some Minnesota Vikings football, I am in a happy place. 

June 24, 2015

BIG NEWS: KROGER!!

We are thrilled to announce that the full line of Powerful Yogurt Drinks is now on shelves at Kroger! You'll find our all natural, high protein, delicious drinks at 800 stores across 28 states. Read our release below for all the details. 

Time to stock up and fuel up!

 

June 05, 2015

Powerful Yogurt Oatmeal

This oatmeal is packing a powerful ingredient – protein. Mix a scoop of your favorite protein powder into your oatmeal to transform it into a quick and healthy breakfast.

Servings: 1

Here’s what you need…

½cup whole grain oats
1 cup water
dash of sea salt & cinnamon
1 high quality protein such as Powerful Yogurt
1 tablespoon chopped macadamia nuts
1 tablespoon golden raisins
Mix the oats, water and salt together in a microwave safe bowl. Microwave on high for 2 to 4 minutes.
Stir in Powerful Yogurt, top with nuts and raisins.
Nutritional Analysis: One serving equals: 325 calories, 7g fat, 41g carbohydrate, 10g fiber, and 26g protein.
Credit: FlipAAA
June 01, 2015

JESSA LEMOINE, PROFESSIONAL ATHLETE AND COACH, BOSTON IRON (PRO GRID LEAGUE) AND CROSSFIT

Meet Jessa Lemoine. Professional athlete and coach, Boston Iron (Pro Grid League) and crossfit. Read her Powerful interview below. Welcome to the Powerful Yogurt team!
You can al follow her on Instagram at @jessaklemoine.
PY: Tell us a little about who you are, what you do now and how you became the athlete you are today.
I am Jessa Lemoine, a professional athlete on the Boston Iron and also a CrossFitter. I grew up in a small rural Massachusetts town always climbing up and bouncing off everything. My parents enrolled me in gymnastics at the age of three and I was a competitive gymnast all the way up through high school, where I also picked up track and field. After high school I decided I wanted to experience some warmer weather, so I attended the University of Georgia and was a pole vaulter on the track team. Upon graduation I realized that I missed the New England seasons and moved back to Massachusetts, but this time to the city of Boston. However, it wasn't just the seasons that I missed. I also wanted to find a way to remain an athlete post college and that's when I found CrossFit. I am now a full time head coach at Reebok CrossFit Back Bay as well as a full time CrossFit and Boston Iron GRID athlete. You can follow my team and the sport of GRID here: https://www.npgl.com/teams/boston-iron

PY: How frequently do you train, and how do you train?
I train 5-6 days a week, 1-2 times a day plus an active recovery day. My training includes lots of strength training and conditioning as well as skill and accessory work. My active recovery always involves a light sweat and full body mobility.

PY: Any dietary advice you have for others?
Be honest about what your goals are. A weight loss diet looks very different from an athlete's performance diet. Understanding the science behind your way of eating will make it so much easier to stick to it!

PY: How did you discover Powerful Yogurt products?
From a fellow PY Ambassador and friend, Vinicius Agudo!

PY: What do you love about PY products from a taste and nutrition standpoint?
I absolutely love that I know exactly what ingredients I am putting into my body and that they are all natural and healthy. And the taste is perfect - not overwhelming, not artificial, just yummy!

PY: What's your favorite PY product flavor?
Right now my favorite PY product and flavor is the Blueberry Açai Protein Drink!

PY: What's your idea of a killer weekend?
My killer weekend would start on Friday with a fun CrossFit Hero WOD like "The Seven" with my gym buddies. Then Saturday I'd get outside and go hiking or hang out on the water all day. And Sunday morning I'd be sipping coffee on the front porch of my parent's house and relaxing all day with my family. It may not sound "killer", but these are all of my favorite things to do!
May 18, 2015

Vinicius Agudo. A champion jiu jitsu competitor, instructor and personal trainer

Meet our newest Powerful Ambassador, Vinicius Agudo. A champion jiu jitsu competitor, instructor and personal trainer. Join us in welcoming Vinicius to the Powerful team! You can also follow him on Instagram at @viniciusagudo.

 

PY: Tell us a little about who you are, what you do now and how you became the athlete you are today

My name is Vinicius Agudo. I am originally from Sao Paulo, Brazil. I began studying and training in martial arts at the age of 15 and have been training and competing ever since both in Brazil and in the US. I was awarded my Black Belt in December of 2013. My dream of becoming a black belt came true and I’ve been competing as much as I can, representing my team and myself by conquering the hardest challenges in the highest level of Brazilian Jiu Jitsu. I studied Physical Education in my hometown in Brazil and have also studied nutrition, weight lifting, crossfit and training in general. I am currently living in Connecticut teaching and competing in Brazilian jiu jitsu at Soul Fighters BJJ.

 

PY-How frequently and how do you train?

I work full time as a Brazilian jiu jitsu instructor/personal trainer. I train between 2 and 3 times a day on weekdays and do lighter training on the weekends. But I like to listen to my body and reduce the amount of training or/and take a rest day once in a while.

 

PY-Any dietary advice for our followers?

My diet pretty much consists of good carbs, protein, good fats and lots of water. I am a believer that everything you eat and the way you treat your body reflect in your life’s decisions and the goals you have. Having a healthy body makes it easier to live in every way.

 

PY-How did you discover Powerful Yogurt?

I first saw you a Facebook ad and that same week I was grocery shopping and there you were. I bought one to try and then had to go back on the next day to buy more!

 

PY-What do you like about PY products from a taste and nutrition standpoint?

The fact that the yogurt is packed with protein and fat free is just amazing. It has 7 more grams of protein than regular yogurts you can find out there.

 

PY-What’s your favorite flavor?

I can’t decide. I like the plain flavor for my smoothies in the morning and all the other flavored ones are awesome for snack time.

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